In today’s online marketing world, there’s no shortage of ways to improve your social media results and find success on social networks like Facebook, Twitter, Instagram, and LinkedIn. From hashtags to pre-generated content, marketers are always searching for new tactics to make their posts more engaging, resulting in higher click-through rates and more engagement. However, there’s another tool that most people aren’t using in their favor – the algorithm itself!
1) Use High-Quality Images
Images are the first thing your audience will see, so it is important that they are high quality. Today’s society is highly visual and if your images aren’t up to par, you can be sure that people will not take the time to read what you have written. It is important that your images show the product in a way that shows off what it looks like and how it would be used. Plus, it needs to look professional so people don’t think you are just an amateur trying to sell something!
2) Hashtag Analysis
-Hashtags are an essential part of social media because it allows you to connect with other people who share similar interests or experiences. Use hashtags that are relevant to your company or product so that you can reach new audiences. For detailed analysis of the hashtags, you will need to understand the search intent of the users and also what your competitors are using.
There are some tools in the market which help you find the right hashtags for your business based on the input you give to the tool.
3) Engage with Influencers
One of the most effective things you can do is engage with influencers who have audiences that align with your business. Reach out and ask them if they would be willing to create content around what you do, or if they would be willing to partner up. Influencers usually want free product or service samples in exchange for their promotion of your brand. This can be a great way to build relationships with new people who might not otherwise take notice of your business.
4) Post at the Right Time
There’s a lot of speculation about when is the best time to post on social media. Some say you should post at 8:00 am while others say noon is the sweet spot. The reality is that there’s no one best time, and it really depends on your audience and industry. However, there are some guidelines you can follow for posting at different times throughout the day.
1) Don’t post before 8:00 am or after 9:00 pm because your audience might be asleep or going out.
2) Post during prime hours – Monday-Friday, between 1 pm and 4 pm EST – to get more likes and comments than other times of day.
5) Engage with Fans and Customers
Engaging with your fans and customers will improve the customer experience, develop a sense of community, and increase brand awareness. According to Sprout Social’s 2017 State of Inbound report, The best way for brands to use social media is through listening. By taking the time every day (or week) to respond and engage with your audience you are not only showing that you care about them but you are also opening up the opportunity for them to share your content with their friends and followers. This will lead to an increase in engagement, retweets, likes, shares, and more.
6) Target Right Keywords
The key to social media marketing is tailoring content to the interests of your target audience. This can be difficult, but these hacks can help you find the perfect keywords for any social media post.
1) Ask yourself what your customers would love about your business and make sure those words are in each post.
2) Use a keyword research tool like Google Trends or Keyword Tool to find out which words are trending in your industry.
3) Use the top three-to-four words from each post and include them in a list that you reference when writing your next posts.
4) When you’re brainstorming ideas for new posts, use keyword tools like WordTracker or Ubersuggest and see what phrases other people have been using with those same keywords.
7) Engage in best SEO practices for social media content
1. Have a call-to-action that is easy for your readers to understand
2. Make sure you are using short, concise sentences
3. Keep your content updated and relevant to the current trends
4. Be consistent with what you post and when you post it
5. Provide the reader with something of value in exchange for their time
6. Use keywords in your headline and body text to make your post SEO Friendly.
7. Engage in conversation
Social media is one of the most important marketing channels for any company. However, you can’t just post and hope that it will work. You must be smart about how you use social media and create a strategic plan that’s going to make your business successful. use these hacks today in order to dominate your competition!