Marketing your brand on social media can be challenging, especially if you aren’t on the most popular platforms. While Facebook and Twitter get all the attention, there are other platforms that can be equally beneficial to your brand. Pinterest may be one of these lesser-known platforms, but it offers great opportunities for your marketing strategy, including business exposure and leads, connection with new audiences and more traffic to your website and/or blog. Boost your brand marketing strategy by giving Pinterest a try today!
The Power of List Boards
List Boards are a great way to organize and share all of your brand’s marketing resources in one place. They make it easy for people who don’t know much about your brand or industry to explore, and they’re also a great way to offer tips and recommendations that can help your followers learn more about the products they use every day.
To create a list board, click add an item at the bottom of the page and select Pinboard from the drop-down menu. Give your Pinboard a name that reflects what you’ll be sharing – for example, if you’ll be sharing links to articles related to cooking or recipe ideas, then you might want to call it Cooking Ideas. Next, start filling out the board with resources related to that topic.
Use The Right Hashtags
There are a variety of different strategies for making your content stand out on Pinterest. One of the most effective ways for building brand awareness is by using hashtag targeting. There are two types of hashtags you can use: branded and popular.
Branded hashtags are ones specific to your company or products, while popular hashtags are words that relate to your business field or industry (think #fashion, #baking, etc.). Utilizing both branded and popular hashtags will help make sure your content is seen by the right people.
Engage with Pinners
One of the best ways to engage with your target audience is by commenting and liking their pins. You can also ask them questions about what they would like you to create, or share a new post from your blog or website. Not only do comments help boost engagement, but it also helps show that you care about what they’re pinning!
If you’re looking for an easy way to grow your brand’s following, then repinning is a great strategy. Repinning others’ content will increase the number of people who see your pins in their feed, as well as boosting the number of followers you have. However, don’t just re-pin without adding your own thoughts or opinions.
Create and Pin images with text.
We all know that social media is an important part of any marketing strategy, but what about Pinterest? With over 200 million monthly active users, a quarter of whom are from the U.S., there’s a good chance your target audience is already pinning images. So how do you take advantage of this huge platform and use it to boost your brand marketing strategy?
Create Images with Text For marketers, the power of visual content cannot be overstated. If you want your pins to go viral and attract more followers, make sure you add some text for context so people understand what they’re looking at.
Write keyword-rich descriptions and boards.
Use Relevant keywords in your description, Try to understand the search intent of your audience and what they exactly want from your pins and use it in your content. Do not unnaturally stuff it with keywords. It should come out naturally satisfying your audience.
One good tip is to use your brand name preferably in the first sentence of the description. It might workout as a charm for your account
Pin consistently at least 5x per day
Pin the right content: your pins should be relevant, timely and visually appealing. If you’re using a business profile, make sure the company name is included in the pin description.
Try AI Tools: you can use a search engine like Hashtagify to identify popular keywords in your industry and add them as hashtags on your posts.
Add boards for different types of content: if you have a website with multiple blogs, consider creating separate boards for each one so followers can see everything you post about that topic. For example, if you have a food blog and also run an online shop for home décor, create separate boards for each type of content so people are only following what they’re interested in.
Just like the other social media channels, it is important to create a strategy for your brand’s activity on Pinterest. Remember that any pins are marketing material because people often pin things they like or use. You want your pins to be pinned, but you also want them to be seen by the right audience so that they can convert into customers. So, make sure you keep up with these five tips and your brand will start seeing more success on Pinterest.