MarTech Glossary

Latest MarTech Glossary News

Agile development

Agile Development Iterative Innovation for Faster, Smarter Growth What is Agile Development?

Aditi Arora October 14, 2025

Ad retargeting

Ad Retargeting Turning Lost Clicks into Conversions What is Ad Retargeting? Ad

Aditi Arora October 14, 2025

Ad impressions

Ad Impressions Measuring Your Ad’s True Reach What is Ad Impressions? Ad

Aditi Arora October 14, 2025

Account-Based Marketing

Account-Based Marketing (ABM) Targeted B2B Growth Through Personalization What is Account-Based Marketing?

Aditi Arora October 14, 2025

AB Testing

A/B testing Data-driven decisions What is A/B testing? A/B testing, also known

aditya September 22, 2025