Today’s marketing technology landscape can be somewhat overwhelming, especially if you’re trying to pick the right marketing automation tool to help your business grow.
For example, there are dozens of SaaS marketing automation companies, each one offering its own custom approach to helping businesses connect with and convert leads into customers.
But what sets one apart from the others? And how do you choose the best marketing automation software to help your business stand out from its competitors?
To learn more, check out this helpful guide on how to choose the best marketing automation software for your business.
Here is the list of top 10 marketing automation software helpful for your business.
Pick your marketing automation software, start using it.
Choosing the best marketing automation software for your business can be a difficult decision. To help you get started, we’ve outlined what types of features are available in some of the most popular marketing automation platforms and provided some product comparisons below.
Top 10 Marketing Automation Software
Hubspot
One of the best marketing automation tools out there is HubSpot. They’re not just successful because they offer three different types of software – sales, marketing and support – but because those pieces all integrate seamlessly with their CRM (customer relationship management) system. Having everything in one spot makes it possible to utilize numerous iterations of automation that would otherwise prove challenging or even impossible when using separate programs.
One key advantage of Hubspot’s marketing automation platform is its simplicity, giving you plenty of options while presenting them visually so they’re easier to navigate. It might take some time to master the ins and outs, but once you do, the opportunities are limitless! You can set up simple autoresponder or make complicated arrays designed for certain types of recipients with specific emails/chat messages/website experiences.
Price : Hubspot’s email and form marketing automation tools are free. Paid versions of Marketing Hub start at $45 per month, and provide access to added features.
Pardot
Formerly known as Pardot, Salesforce Marketing Cloud Account Engagement is a cloud automation solution that mostly serves enterprise clients that have the technical resources and time to learn the platform.
Pardot has tons of features that automate communication to existing contacts – from CRM integration to email marketing, lead nurturing, and an ROI reporting functionality so your campaigns work like they should.
You can track all interactions on your website and build predictive lead scoring based on the parameters you set. All of this helps improve marketing efficiency and remove wasted time and effort from your sales team though it may not be as accessible or affordable for smaller businesses or entrepreneurs without a free plan/trial
Price : Plans for Marketing Cloud Account Engagement start at $1,250 per month
Moosend
Moosend is a comprehensive email marketing automation tool that can cater to all sorts of businesses, ranging from e-commerce stores to SaaS apps.
Automation software helps you reach out to those in your contacts list that might be interested in a specific product or service.
For example, if someone leaves their shopping cart open without buying anything, then you could set up a cart abandonment campaign tailored just for them.
You would also want to collect and manage customer data because they will help with creating personalized campaigns based on viewing certain products.
These insights provide valuable information on how well these promotional messages work so you know what type of content to create more of!
Price : Moosend offers a 30-day free trial. After the free trial, Pro plans start at $9 per month.
Omnisend
Omnisend is an all-inclusive marketing automation platform designed specifically for ecommerce, offering powerful automated workflows, you can start getting results fast with pre-built templates that consider how online merchants operate.
With Omnisend, you can manage multiple channels in one automated workflow: email, SMS, Facebook Messenger, push notifications or other digital messaging platforms like WhatsApp and Slack.
What’s more?
Using a user-friendly design toolkit we take the guesswork out of designing everything from surveys and forms to landing pages, popups and emails – all without needing any technical know-how whatsoever!
Price : Free plan – Omnisend provides simple email marketing automation tools that are suitable for small businesses just starting out. For medium to large-sized businesses, there are paid plans available, starting at $16 per month
EngageBay
EngageBay is an all-inclusive marketing automation platform designed specifically for small to medium-sized businesses.
EngageBay comes loaded with a wide range of features, such as email marketing, social media management, and website chat that are easy to use so you can stop stressing over keeping up with the fast pace world we live in today.
Other cool features include drag-and-drop builders for landing pages and emails, A/B testing, SMS marketing, push notifications, abandoned cart retrieval and reminders, autoresponders, canned responses–the list goes on!
Price : EngageBay has three Advanced Paid Plans that adjust according to your business size and needs, starting at $10.39 per user monthly.
Ontraport
Unlike other marketing automation tools, Ontraport was made for small businesses and solopreneurs. It has a CRM and marketing automation functionality, but also includes several of the features necessary to run and grow your small business – namely email marketing, landing pages, reporting, and ecommerce capabilities.
One of the best things about this tool is its emphasis on insightful data; while some products can be a bit confusing or unclear when it comes to what they provide (or don’t), Ontraport goes out of its way to make sure you know where everything stands in terms of ROI.
Price : It has a 14 day free trial plan with one of the four paid plans. Pricing for Ontraport’s basic plan starts at $29 per month.
SendinBlue
SendinBlue is a digital marketing platform that provides both beginner and advanced tools. These tools are made up of well-known automation software meant for people in the business of sending out emails or text messages .
With Sendinblue, you can design an email campaign either from scratch or with predesigned templates. And if there’s something else you need your campaign to do – don’t fret – they’ve got it covered. Advanced features are reporting and lead scoring.
Price : Paid plans start at $25 per month. It also offers a free plan, which includes basic marketing automation functionality, unlimited contacts, and up to 300 emails per day
ActiveCampaign
ActiveCampaign is an all-in-one email marketing, marketing automation, and CRM solution. Their strongest point is their powerful and flexible marketing automation functionality – it’s one of the most comprehensive solutions on the market. It also has great deliverability rates – second to none, really!
If you’re just starting out with this kind of thing or don’t have a lot of tech know-how, then ActiveCampaign might not be for you; because although it doesn’t take much time to set up at first, once you understand how everything works together with ActiveCampaign then things will become exponentially easier.
Price : It offers paid plans that can be suited for B2B, B2C, or ecommerce businesses starting at $29 per month.
Keap
Keap— formerly called Infusionsoft has helped thousands of marketers reach their goals. It thrives among small business owners, solopreneurs, and people who are doing marketing for those types of companies.It also tends to have an advanced user base; you can set up complicated processes if someone signs up for a certain email subscription service or opens and clicks your emails from specific days. And as Keap continues to innovate its features, long-time customers may want to consider signing up for the Max Classic plan because it is most similar to Infusionsoft’s original platform.
Price : Keap offers a free 14-day trial and three different paid plans based on customer needs, starting as low as $129 per month.
Manychat
ManyChat is a bot that can talk to people on Facebook Messenger, Instagram Direct Messages, WhatsApp, and SMS through an AI based off a template you create yourself in minutes. Furthermore, the information gathered from these conversations can be synced to your CRM or marketing database so they’re all up to date.
Price : ManyChat offers a free monthly plan that allows engagement with up to 1,000 contacts via Instagram Direct Messages, Facebook Messenger, and WhatsApp. Additional access and features are available for purchase through ManyChat’s paid plans, starting at $15 per month.
How to Choose the Best Marketing Automation Software for Your Business?
So you’re in the market for marketing automation software. But what does that even mean? And how do you know which one will best serve your needs?
There are many different types of marketing automation software out there, your best bet is to research what type you need for your business and then find something that meets those needs.
To find out, start by understanding what marketing automation is and how it can help your business.
In a nutshell, marketing automation is an umbrella term for systems that manage all of a company’s customer interactions, including email campaigns, social media notifications, lead tracking tools, and more. The most popular form of marketing automation is customer relationship management (CRM). CRM software allows organizations to capture data on customers and prospects over time, automate tasks like emailing people who have recently visited your site or not opened an email from you in awhile, and create customer profiles with detailed information.
Before opt-in any automation tools, You must consider the below:
Which features do you need?
The first step in finding out which software will work best for your business is to think about what features you need. You can start with these three:
- Lead Generation – You need a system that can help you generate leads, or contacts who have shown interest in your product or service.
- Customer Relationship Management (CRM) – A good CRM should be able to store information about your customers and allow you to follow up with them on a regular basis.
- Content Marketing – The best marketing automation software can automatically send out emails when new blog posts are published, as well as promote your content through social media channels like Facebook and Twitter.
Which functionality does your company require?
There are two major types of marketing automation that are sold in the market today: Enterprise and Small Business. The main difference between these two software is that small businesses require a more economical solution due to having less manpower than large corporations.
The first thing you should consider when looking into different marketing automation software is what functionality your company will require in order to function successfully.
Do you need lead tracking?
Do you need a CRM? What type of customer journey do you want your prospects and customers to go through?
Will this software enable your sales team to close more deals?
All of these questions are important, but they all boil down to one main question: what does your company need help with, and how can marketing automation help fix it?
What integrations does your current technology offer?
Integrations allow marketing automation software to more seamlessly plug into your existing technology. It’s important that you consider what other programs you’re using and how they could work together with your marketing automation software of choice. Some common integrations are: Constant Contact, MailChimp, HubSpot, Google Analytics, Google AdWords, Salesforce CRM, Shopify and WordPress.
There are many different types of marketing automation software. One needs to choose the one that best suits their needs – budget, and level of technical expertise. If you’re looking for a program with an expansive range of abilities but don’t want to pay more money or put in lots of time learning how it works – then go with a less expensive option.
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